SEO for Small Businesses: How to Compete with Big Brands Online


    SEO stands for search engine optimization, essentially with conjunction with the right tactics, it improves the traffic to your business, pushes sales and makes you more competitive and attractive as a business. One of the most inexpensive and must-have ways to achieve this is to build a high-quality website that is functional and easy-to-use. This first impression will allow a potential customer to start browsing without the need to learn where things on the website are, as it should be set up in a way that is easy to navigate and comfortable to use.

    Content creators have and still are using SEO to push their content out to as many viewers as possible, by using hashtags in their YouTube videos and Instagram posts, it ensures that a wide variety of individuals have an opportunity of the content appearing on their main page or as a suggestion by the algorithms.

    As people are getting more and more impatient, and the physical browsing of items is not like it used to be, we often end up using our phones to find where a particular item that we want is, this usually prompts to several locations that have comments, or actual products on the website. Does this sound familiar? – Google maps is a great way to push your business to be more visible locally, by setting up a profile and filling out as much information as possible, your business ensures that it can be reached easier than others, especially if there is an address, phone numbers, a website, items, and pictures for customers to go through. When it comes to visuals, high-quality content is key to attracting a buyer, especially if it makes them visit the store, as you will be able to make a sale a lot easier.

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